SOOSUNG’s new C.I. – The Company that renders bright future
The concept for SOOSUNG’s symbol is reminiscent of future-oriented and innovative technologies. It depicts the perfection and accurateness of crystals, and robustness and pureness of diamonds .The shape of “S” combined by each individual parts and various colors stands for meaning of SOOSUNG renders bright future with creative collaboration.Also, this colorful symbol catches eyes even in the constructions sites and vitalize. SOOSUNG's new Corporate Identity is designed by Firefly. www.soosungeng.com
CASS Visual Identity System for a Campaign
Firefly developed a visual identity system to help Cass to transition from being a Market Leader to becoming an Iconic Brand.
KIA Global Brand Communication System Development
By integrating the advertisement system for all branches over the world, KIA has consolidated their brand image more powerful. www.kia.com
Prague Writer's Festival relaunch of a new brand identity
Prague Writer's Festival is one of the liveliest cultural events in Prague and one of the more notable literary events in Europe. The 20th anniversary of the Festival called for redesign and ceremonial relaunch of a new brand identity.
Firefly Awarded Red Dot for OCOCO new fashion brand identity
Firefly Branding has been awarded the Red Dot Award in Communication Design in Berlin for its development of the OCOCO brand corporate identity. OCOCO is a new fashion brand launched by the Korean retailer and merchandiser, “CJ O Shopping,” a pioneer in mall, TV, and online shopping. OCOCO has launched in answer to CJ O’s desire for its own mass-market fashion brand. Red Dot Award: Communication Design
Dragon Boat Charity Challenge for Rotary Club
Firefly lends a hand to Rotary Club International by designing a fresh new logo for their annual Dragon Boat Charity Challenge.
Ayla – a new waterfront community
Ayla Oasis will provide the ultimate live, work and play experience for tourist and residents at the Red Sea resort of Aqaba, Jordan. www.ayla.com.jo
The exhibition combines visual design art work and 20 years of experience in corporate design by Jiwon Shin, contemporary Czech glass design by Rony Plesl (PRG), abstract paintingsby Geri Taper (NY) and silk fashion design by Sooyeon Lee (SEL).