Jiwon Shin

Jiwon Shin, an internationally acclaimed brand designer, is the global CEO of Firefly Branding. She has experienced over 30 major branding programs in a diverse range of industries, including UPS, Amtrak, Samsung, Japan Airlines, Marriott Hotels & Resorts, Cheil Worldwide, Voom, and Nautica.

Jiwon is the recipient of numerous international design awards – most recently, the Red Dot Award for the Ococo and Halada City brand identities.

Jiwon also created the exhibition, "Connecting New York – Prague – Seoul," an initiative designed to connect different cultures through the medium of design. The exhibit demonstrates how design can be a force for the cultural, commercial, and corporate exchange between countries. Jiwon believes that great design is "a true, universal, and unifying language." She lectured on “Branding: Ocean of Emotion,” and her work was showcased in leading design publications around the world.

Book launch: A Life of Unforgettable Branding

Meet the author Jiwon Shin, discover how she turned a dream into her own personal, unique mark on the world, again and again.
“나의 눈은 언제나 세상의 끝을 향하다” – 봄날의 언어로 세상을 말하는 디자이너 신지원의 브랜딩 라이프
"My eyes are always turned toward the ends of the earth" – The branding life of designer Jiwon Shin, who speaks the world in the language of spring.

Bookstore @ Kyobo / yes24
Korean Library