Jiwon Shin

Jiwon Shin, an internationally acclaimed brand designer, is the global CEO of Firefly Branding.
She has experienced over 30 major branding programs in a diverse range of industries, including UPS, Samsung, Japan Airlines, Marriott Hotels & Resorts, Cheil Worldwide, Eventival and Nautica.

Jiwon is the recipient of numerous international design awards – most recently, the Red Dot Award on the Ococo and Halada City brand identities.

Jiwon also created the exhibition, "Connecting New York – Prague – Seoul," an initiative designed to connect different cultures through the medium of design. The exhibit demonstrates how design can be a force for the cultural, commercial, and corporate exchange between countries. Jiwon believes that great design is "a true, universal and unifying language." She has been featured, and her work showcased in leading design publications around the world.

Jiwon is the exclusive representative of the late New York painter Geri Taper. She also partnered with architect Deger Cengiz to establish a design brand, “Object Rights,” which showcases limited edition art and design products.  

 > Jiwon Shin’s book “A Life of Unforgettable Branding”