Jiwon Shin

Jiwon Shin, an internationally acclaimed brand designer, is the global CEO of Firefly Branding. She has experienced over 50 major branding programs in a diverse range of industries, including UPS, Amtrak, Samsung, Japan Airlines, Marriott Hotels & Resorts, Cheil Worldwide, Kia and Nautica.

Jiwon is the recipient of numerous international design awards – most recently, the Red Dot Award for the Ococo and Halada City brand identities.

Jiwon also created the exhibition, "Connecting New York – Prague – Seoul," an initiative designed to connect different cultures through the medium of design. The exhibit demonstrates how design can be a force for the cultural, commercial, and corporate exchange between countries. Jiwon believes that great design is "a true, universal, and unifying language." She lectured on “Branding: Ocean of Emotion,” and her work was showcased in leading design publications around the world.

Book launch: A Life of Unforgettable Branding

Meet the author Jiwon Shin, discover how she turned a dream into her own personal, unique mark on the world, again and again.
“나의 눈은 언제나 세상의 끝을 향하다” – 봄날의 언어로 세상을 말하는 디자이너 신지원의 브랜딩 라이프
"My eyes are always turned toward the ends of the earth" – The branding life of designer Jiwon Shin, who speaks the world in the language of spring.

Bookstores: Kyobo, Yes24
Libraries: 21 locations in Seoul, Korea

Firefly Set

The Firefly Set merges the Korean tradition of drinking Soju with the Czech expertise of fine glass craftsmanship. The set was designed exclusively for Firefly and Jiwon Shin by renowned Czech glass designer, Rony Plesl. Each glass is hand blown and hand cut.