Firefly redesigned SOOSUNG’s C.I.
SOOSUNG’s new symbol is reminiscent of future-oriented and innovative technologies. It depicts the perfection and accurateness of crystals, and robustness and pureness of diamonds .The shape of “S” combined by each individual parts and various colors stands for meaning of SOOSUNG renders bright future with creative collaboration. Also, this colorful symbol catches eyes even in the constructions sites and vitalize. www.soosungeng.com
Firefly designed a Campaign for Cass
Firefly created a visual identity system to help Cass to transition from being a Market Leader to becoming an Iconic Brand.
Firefly developed KIA Global Brand Communication System
By integrating the advertisement system for all branches over the world, KIA has consolidated their brand image more powerful. www.kia.com
Prague Writer's Festival relaunch of a new brand identity
Prague Writer's Festival is one of the liveliest cultural events in Prague and one of the more notable literary events in Europe. The 20th anniversary of the Festival called for redesign and ceremonial relaunch of a new brand identity by Firefly.
Firefly Awarded Red Dot for OCOCO new fashion brand identity
Firefly has been awarded the Red Dot Award in Communication Design in Berlin for its development of the OCOCO brand identity. OCOCO is a new fashion brand launched by the Korean retailer and merchandiser, “CJ O Shopping,” a pioneer in mall, TV, and online shopping.
Dragon Boat Charity Challenge for Rotary Club
Firefly lends a hand to Rotary Club International by designing a fresh new logo for their annual Dragon Boat Charity Challenge.
rotary_dragon
Firefly’s branding for a new waterfront community, Ayra
Ayla – the ultimate live, work and play experience for tourist and residents at the Red Sea resort of Aqaba, Jordan. www.ayla.com.jo
Firefly work honored in Red Dot Design Awards for Halada City
Jiwon Shin attended the Red Dot Award Gala in Essen, Germany with Lia Halada - Owner, Halada Jewelry - to receive the Red Dot Design Award in for the brand identity of Halada City. view project
Exhibition <Connecting: New York – Prague – Seoul>
The exhibition combines visual design art work and 20 years of experience in branding design by Jiwon Shin, contemporary Czech glass design by Rony Plesl (Prague), abstract paintings by Geri Taper (New York) and silk fashion design by Sooyeon Lee (Seoul).
Watch: Opening event video
'Firefly Set' by Rony Plesl
The Firefly Set merges the Korean tradition of drinking Soju with the Czech expertise of fine glass craftsmanship. The set was designed exclusively for Firefly and Jiwon Shin by renowned Czech glass designer, Rony Plesl. Each glass is hand blown and hand cut.
Book launch: A Life of Unforgettable Branding
Meet Jiwon Shin, discover how she turned a dream into her own personal, unique mark on the world, again and again.
Purchase available at www.kyobook.co.kr
