Prague Writer's Festival

Prague Writer's Festival is one of the liveliest cultural events in Prague and one of the more notable literary events in Europe. The 20th anniversary of the Festival called for redesign and ceremonial relaunch of a new brand identity by Firefly. 

Firefly Awarded Red Dot for OCOCO fashion brand identity

Firefly has been awarded the Red Dot Award in Communication Design in Berlin for its development of the OCOCO brand identity. OCOCO is a new fashion brand launched by the Korean retailer and merchandiser, “CJ O Shopping,” a pioneer in mall, TV, and online shopping.

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Dragon Boat Charity Challenge for Rotary Club

Firefly lends a hand to Rotary Club International by designing a fresh new logo for their annual Dragon Boat Charity Challenge.
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Firefly’s branding for a new waterfront community, Ayra

Ayla – the ultimate live, work and play experience for tourist and residents at the Red Sea resort of Aqaba, Jordan. www.ayla.com.jo

 

Firefly work honored in Red Dot Design Awards for Halada City

Jiwon Shin attended the Red Dot Award Gala in Essen, Germany with Lia Halada - Owner, Halada Jewelry - to receive the Red Dot Design Award in for the brand identity of Halada City.  view project

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Exhibition <Connecting: New York – Prague – Seoul>

The exhibition combines visual design art work and 20 years of experience in branding design by Jiwon Shin, contemporary Czech glass design by Rony Plesl (Prague), abstract paintings by Geri Taper (New York) and silk fashion design by Sooyeon Lee (Seoul).

Watch: Opening event video

'Firefly Set' by Rony Plesl

The Firefly Set merges the Korean tradition of drinking Soju with the Czech expertise of fine glass craftsmanship. The set was designed based in Geri Taper’s ‘Red and Blue” paintings, exclusively for Firefly and Jiwon Shin by renowned Czech glass designer, Rony Plesl. Each glass is hand blown and hand cut.

Book launch: A Life of Unforgettable Branding

Meet the author Jiwon Shin, discover how she turned a dream into her own personal, unique mark on the world, again and again.
Book title: "My eyes are always looking toward the ends of the earth" – The branding life of designer Jiwon Shin, who speaks the world in the language of spring.

Available at Kyo-bo