SOOSUNG’s new C.I. – The Company that renders bright future

The concept for SOOSUNG’s symbol is reminiscent of future-oriented and innovative technologies. It depicts the perfection and accurateness of crystals, and robustness and pureness of diamonds .The shape of “S” combined by each individual parts and various colors stands for meaning of SOOSUNG renders bright future with creative collaboration.Also, this colorful symbol catches eyes even in the constructions sites and vitalize. SOOSUNG's new Corporate Identity is designed by Firefly.

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CASS Visual Identity System for a Campaign

Firefly developed a visual identity system to help Cass to transition from being a Market Leader to becoming an Iconic Brand.


KIA Global Brand Communication System Development

By integrating the advertisement system for all branches over the world, KIA has consolidated their brand image more powerful.

Prague Writer's Festival relaunch of a new brand identity

Prague Writer's Festival is one of the liveliest cultural events in Prague and one of the more notable literary events in Europe. The 20th anniversary of the Festival called for redesign and ceremonial relaunch of a new brand identity. 

Firefly Awarded Red Dot for OCOCO new fashion brand identity

Firefly Branding has been awarded the Red Dot Award in Communication Design in Berlin for its development of the OCOCO brand corporate identity. OCOCO is a new fashion brand launched by the Korean retailer and merchandiser, “CJ O Shopping,” a pioneer in mall, TV, and online shopping. OCOCO has launched in answer to CJ O’s desire for its own mass-market fashion brand.  Red Dot Award: Communication Design

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Dragon Boat Charity Challenge for Rotary Club

Firefly lends a hand to Rotary Club International by designing a fresh new logo for their annual Dragon Boat Charity Challenge.

Ayla – a new waterfront community

Ayla Oasis will provide the ultimate live, work and play experience for tourist and residents at the Red Sea resort of Aqaba, Jordan.


Firefly Awarded Red Dot for Halada City

Jiwon attended the Red Dot Award Gala in Essen, Germany with Lia Halada - Owner, Halada Jewelry - to receive the Red Dot Award in Communication Design for the brand identity of Halada City.  view project

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Connecting: New York – Prague – Seoul

The exhibition combines visual design art work and 20 years of experience in corporate design by Jiwon Shin, contemporary Czech glass design by Rony Plesl (PRG), abstract paintingsby Geri Taper (NY) and silk fashion design by Sooyeon Lee (SEL).

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'Firefly Set' by Rony Plesl

The Firefly Set merges the Korean tradition of drinking Soju with the Czech expertise of fine glass craftsmanship. The set was designed exclusively for Firefly and Jiwon Shin by renowned Czech glass designer, Rony Plesl. Each glass is hand blown and hand cut.

Jiwon Shin: A Life of Unforgettable Branding

Meet Jiwon Shin, discover how she turned a dream into her own personal, unique mark on the world, again and again.